VANCOUVER, British Columbia, February 21, 2018 – NuData Security, a Mastercard Company, announced that its CEO, Michel Giasson, has been honored as one of the 2018 Top 100 Influencers in Identity by One World Identity (OWI), an independent identity strategy and research authority on cybersecurity, digital commerce, and risk management.
Those chosen for the Top 100 are visionary leaders in establishing and verifying trusted digital identity and in advancing the security and quality of transactions and interactions. They were chosen from among entrepreneurs and major organizations around the world, as well as advocates in the public and non-profit sectors.
Giasson is the co-founder of NuData Security and the driving visionary for both the award-winning company’s overall strategy and its day-to-day operations. Over the last 17 years he has led technology and entertainment companies as an advisory board member, director, and CEO. Michel was previously a partner in a major law firm where he founded and led the Technology Group.
Throughout the last decade, Michel has guided NuData in the creation and successful market adoption of innovative passive biometrics and behavioral analytics solutions that transform the way banks, merchants, and other companies digitally interact with customers. Michel and the NuData team are today helping secure the digital landscape and offer an enhanced user experience by enabling organizations to:
- Identify good users and expose unwanted fraudulent traffic at the time of account creation, enabling organizations to proactively prevent fraud before it happens,
- Enhance the customer’s experience while stopping account takeover (ATO) fraud by verifying whether a user is genuine or an imposter, machine, malware or other high-risk entity, and
- Verify customer behavior to make immediate and informed decisions that reduce the friction, while stopping fraud.
NuData was also recently designated Leader in the Innovation category of the 2017 Identity Proofing Platform Awards by Javelin Research and Strategy, continuing its ongoing series of prestigious recognitions awarded to the NuData Security leadership team and its flagship solution, NuDetect.
“The mega breaches and constant stream of news about escalating fraud point to one thing: organizations must adopt a better way to verify users, protect consumers, and preserve their brand integrity and reputation,” said Michel Giasson, Co-founder and CEO of NuData Security, a MasterCard Company, and a Top 100 in Identity honoree. “It’s clear that only solutions that can effectively thwart fraud and abuse while providing refreshingly positive online experience have a role in the future of identity and security, and that the NuData Security team will be safeguarding institutions, organizations, and consumers for a very long time into the future. I thank our unparalleled team and One World Identity for this singular honor.”
The Top 100 list is compiled by OWI based on submissions from industry insiders. This year’s top 100 were selected based on the following standards:
- Industry clout and influencer status
- Number of publications and professional speaking engagements in 2017
- Number of total nominations
- Time in industry
NuData Security will demonstrate its award-winning NuDetect at the 2018 OWI KNOW Identity Conference, in Washington D.C., March 26-28.
OWI is an independent strategy, and research company focused on identity. Its vision is to enable digital change at the nexus of action and communication. OWI accomplishes this by facilitating shared language, promoting cross-sector collaboration, and connecting experts and consumers alike to resources. It also hosts the KNOW Identity Conference, which takes place this year in Washington D.C. March 26-28. For more information, see oneworldidentity.com and knowidentityconference.com.
NuData Security is a behavioral biometrics company. It helps companies identify users based on their online interactions. NuData’s flagship product, NuDetect, is used by some of the biggest brands in the world to prevent fraud and offer a great customer experience. NuDetect is trusted by some of the largest eCommerce and banking companies in the world to protect them from threats like automated account creation, account takeover, and transaction fraud. NuDetect continuously verifies a users’ online identity by authenticating the user based on their natural interactions online – behavior that can’t be mimicked or replicated by a third party. NuData Security verifies that the behavior observed in a session is consistent with their profile. By analyzing over 200 billion behaviors annually, NuData harnesses the power of behavioral and biometric analysis, enabling its clients to accurately identify the human behind the device. This allows clients to verify users before a critical decision, stop automation, reduce customer insult, and investigate bad actors efficiently. Unlike single-point solutions, NuDetect uses the power of its four integrated technologies to detect anomalous and high-risk behavior in real-time and across the NuData Trust Consortium.