According to Gartner, Inc., the worldwide public cloud services market is projected to grow 18 percent in 2017 to total $246.8 billion, up from $209.2 billion in 2016. With such rapid growth it should be easy to build a profitable cloud business, right?
Not so fast.
Despite favorable market conditions, many value added resellers (VARs) and managed services providers (MSPs) continue to struggle with profitability and rising operational costs. That’s why Ingram Micro has developed a blog series covering the 8 critical steps channel partners can take to ensure profitability and success. It’s a must read if you are selling or planning to sell cloud services.