New AppViewX Channel Program to Drive New Opportunities


AppViewXpert™ program helps drive new opportunities and maximize profitability for partners as demand for Machine Identity Management and Application Delivery Automation grows.

Gartner has named Machine Identity Management one of the top security and risk management trends for 2021, reinforcing the absolute need for a robust, end-to-end solution that can manage growing machine identities across the cloud, edge, and everywhere in between.

To fortify its position as the leader in machine identity management and application delivery automation, AppViewX is launching AppViewXpert. This new global channel program is geared towards enabling and expanding its partner ecosystem to build deeper relationships and maximize customer success.

To ensure its partners have access to relevant material and support to supplement their growth strategies, AppviewX is also introducing a new interactive partner portal. 

AppViewX says this new initiative will offer its partners the ability to grow within the program. Partners can advance through the AppViewXpert program by demonstrating quality sales and service capabilities. Program levels have been carefully designed to provide partners with specialized pre-sales expertise while offering exceptional services and revenue opportunities. 

Other program components include sales support, global market cadence, customer support, registration discounts, educational tools, and collateral.

AppViewXpert is extending enhanced go-to-market capabilities to its network. Below are highlights of the company’s added support:

  • Professional Services opportunities for those partners that have made AppViewX an integral part of their overall practice
  • Opportunity Registration and Protected Renewals
  • Qualified Leads: The AppViewX sales team will share qualified leads with channel partners regularly.
  • Marketing Support: The team understands the unique nature of each partner’s business and works to design custom demand generation and services solutions that are right for each company, rather than prescribe a one-size-fits-all solution.

“We’re investing in our channel partners to help them solve rapidly evolving problems for our joint enterprise customers with the most advanced machine identity and application delivery automation solutions,” said Gregory Webb, CEO at AppViewX. 

“With the launch of AppViewXpert, we are aligning our field with our partners to better deliver strong customer outcomes through digital transformation. And, as certified partners, our channel community will be better empowered to provide continued professional services and support, which will benefit them as well as customers – paving the way for a win-win strategy.”  

As the demand for next-gen certificate lifecycle management and application delivery automation solutions surge, AppViewX is rapidly increasing its customer base. AppViewX CERT+ was recently recognized by Gartner in the Solution Comparison for PKI and Certificate Management Tools, 2021 report, making it the solution of choice for global enterprises.

“The launch of the AppViewXpert partner program offers enhanced go-to-market support, incentives, and training,” said Wendy Hoey, Senior Director, Partner Alliances, Optiv. “Our clients want to move faster, eliminate errors, and reduce costs. AppViewX rates high on all three criteria, making them a valuable part of our enterprise solutions portfolio. We look forward to continuing collaborating and better serving clients with cutting-edge products and services.”

“We are very impressed with AppViewX’s commitment to the global solution provider community,” said Franck Navarro, CEO at Abbakan. “AppViewX has effectively partnered with the channel in the past. Now, we are excited to see the redesigned partner program and are sure it will benefit all partners and our mutual customers. The AppViewXpert program is comprehensive, providing us with the tools, enablement programs, and increasing revenue through professional services to accelerate our growth with AppViewX.”

AppViewX also announced channel veteran Chris Peterson as Vice President of Global Channel and Alliances, overseeing the AppViewXpert program. Chris has over 25 years of experience designing and executing Global Channel, MSP, Systems Integrator, and Alliance Partner Programs. Before AppViewX, he served in leadership roles, launching and establishing channel programs at Centrify Corporation, Tenable, Sourcefire, ArcSight, and Secure Computing (McAfee).


Steven Bowcut is an award-winning journalist covering cyber and physical security. He is an editor and writer for Brilliance Security Magazine as well as other security and non-security online publications. Follow and connect with Steve on Twitter, Facebook, Instagram, and LinkedIn.