Senhasegura, a highly acclaimed Privileged Access Management (PAM) provider, has made an impressive foray into the rapidly growing PAM market by combining cutting-edge technology with key new hires and strengthened marketing tactics both from a technical and channel standpoint. This move has garnered notable feedback from leading industry experts and brought about a fresh round of investment which will further contribute to the company’s success in its global expansion goals for 2023.
The latest technological advancements Senhasegura has implemented are undoubtedly an integral part of its progress; these range from security systems to software applications that bolster its product offerings, thus allowing it to stay competitive and relevant in the modernized PAM landscape. Moreover, they have brought on board several new executives while developing their marketing strategies across various channels, such as digital media and advertising – all of which have come together to bring about substantial growth for the company.
This strategic direction undertaken by Senhasegura has been well-received in the industry, as demonstrated by positive reviews from top analysts that have praised it for its forward-thinking approach and for seizing opportunities offered by the current market conditions. This recognition goes hand-in-hand with its successful raising of capital which will go towards maintaining its current business operations and propelling them toward achieving its goals on an international scale come 2023.
Recognition from leading analyst firms Gartner, KuppingerCole, and Frost & Sullivan continue to demonstrate Senhasegura’s strong leadership in the industry. Gartner has placed Senhasegura in a leadership position in its 2022 Voice of the Customer report, praising the company for its innovative offerings and services. Additionally, KuppingerCole recently cited Senhasegura as a leader in its PAM Leadership Compass. At the same time, Frost & Sullivan honored the company with their 2022 “Customer Value Leadership Award” – a prestigious recognition showcasing that customers view Senhasegura as providing superior value for their products and services compared to other industry providers.
These recent awards highlight Senhasegura’s commitment to delivering top-tier solutions at competitive prices, which is evident in their customers’ satisfaction with the quality and performance of their solutions. With these latest recognitions from the leading analyst firms, it is clear that companies around the world are turning to Senhasegura for their innovative solutions that offer outstanding value for money.
Earlier this month, Senhasegura announced an exciting $13 million Series A investment from Graphene Ventures. The Palo Alto-based investor is well known for its focus on enterprise software and SaaS sectors. With this funding, the company aims to extend its reach into North American and Middle Eastern markets. This strategic move signals a strong commitment towards increasing global presence.
In particular, expanding into these two regions will allow them to target new customers while strengthening their existing relationships with current customers. In addition, the new funds will enable Senhasegura to bolster its product offerings and innovate in the ever-changing commerce industry. This signal of confidence for the company’s growth trajectory has allowed both parties to look forward to a prosperous future together.
In August, Senhasegura officially initiated its North American presence by opening brand-new San Francisco and New York offices. With the launch of a U.S. presence, the company is establishing an international center of excellence to support its operations, enabling it to provide services and products to customers across the continent effectively.
The new offices will serve as a hub for Senhasegura’s customers, employees, and other stakeholders within North America, facilitating greater collaboration and communication. Moreover, this development is expected to significantly enhance Senhasegura’s ability to better service its existing customer base and promote further growth into new regional markets.
As part of this initiative, Senhasegura plans to invest heavily in local talent acquisition and training programs to develop a world-class workforce that meets its clients’ needs. Furthermore, these investments will also help finance additional resources for research & development, significantly contributing to the success of their upcoming product launches and initiatives. With this strategic move, Senhasegura aims to become a major player in the North American market while continuing its consistent delivery of top-notch products & services worldwide.
Marcus Scharra, Co-CEO and Co-Founder of Senhasegura, said, “Our results for the past year have exceeded every expectation by our management team, investors, employees, and customers. All of the pieces are in place and we have the tools we need to succeed. It’s time to execute in 2023 and leverage our excellent technology to further grow our share of the PAM market.”
The global market protecting privileged identities has seen significant growth in recent years as organizations are increasingly under attack. According to Market Watch, this industry is estimated to reach a whopping $19.73 billion by 2030.
As security breaches become increasingly common, companies are looking for ways to protect their data from malicious actors – Senhasegura offers an innovative solution that keeps privileged identities safe and provides an efficient way for businesses to manage them through its advanced technology platform.
The company continues to see success with its products being adopted by some of the world’s largest enterprises due to its reliable security features and comprehensive insight into the organization’s privileged accounts. With continuous improvement in security measures that protect against cyber-attacks and identity theft, security professionals can expect that Senhasegura will remain one of the leading players in the multi-billion-dollar PAM market for many years.
About Senhasegura
Senhasegura is committed to helping companies become more secure and resilient by stopping privilege abuse from inside and outside the organization. Senhasegura’s award-winning 360º Privilege Platform addresses the entire privileged access management lifecycle, including before, during, and after access, and plays a critical role in implementing a robust zero-trust architecture. Headquartered in Brazil, Senhasegura is a global leader with customers in over 55 countries throughout Latin America, North America, Asia-Pacific, Europe, the Middle East, and Africa. The Company’s PAM solution is distributed through an international network of more than 150 value-added, trusted channel partners. For more information, go to https://senhasegura.com or follow them on Twitter @senha_segura.
Steven Bowcut is an award-winning journalist covering cyber and physical security. He is an editor and writer for Brilliance Security Magazine as well as other security and non-security online publications. Follow and connect with Steve on Twitter, Instagram, and LinkedIn.