Senhasegura Expands its Global Presence with the Opening of the Austin Center of Excellence

Senhasegura, a leading provider of Privileged Access Management (PAM) solutions, has taken a significant step in enhancing its global reach and commitment to customer service with the inauguration of its newest Center of Excellence (CoE) in Austin, TX. This facility will cater to the rapidly growing network of North American channel partners and end users, delivering technical training, support, and services. Known for its exceptional customer service and industry-leading PAM solutions, Senhasegura’s expansion is indicative of its continuous efforts to maintain excellence and address the increasing demand for privileged access security solutions worldwide.

Customer-Centric Approach

Customer service has been a critical differentiator for Senhasegura, setting the company apart from its competitors. Recognized globally for its responsiveness and dedication, Senhasegura achieved a perfect 100% score in willingness to recommend in the Gartner Peer Insights Voice of the Customer for PAM 2022. Furthermore, the company received the prestigious 2022 Frost & Sullivan Customer Value Leadership Award, solidifying its position as a provider that prioritizes customer success and satisfaction.

“Senhasegura is fiercely committed to providing an exceptional customer experience for our channel partners and end users. We want to offer much more than just a product,” said Marcus Scharra, Senhasegura Co-Founder and Co-CEO. Marcus continues, “Our goal is to help our partners bring a modern PAM solution to IT/security teams with an experience that is intuitive, easy to implement, and with no impact on their end users. Our new Austin Center of Excellence allows us to deliver on our promises and serves as a launchpad for our growth and success in the North American market.” 

Global Presence and Expansion

Headquartered in Brazil, Senhasegura has garnered a solid customer base in more than 55 countries worldwide. Its North American operations were officially launched in August 2022, marking a strategic move to extend its services to a broader market. In December of the same year, Senhasegura raised $13 million in funding from Graphene Ventures, providing the company with the resources needed to expand its global operations.

One of Senhasaegura’s leading channel partners, John Richardson, CEO of JWR Identity, stated, “The establishment of this new Center of Excellence is a crucial step in an ongoing expansion of Senhasegura’s presence in the US market. For customers and partners alike, this move underscores the depth of Senhasegura’s commitment to the US market. It’s a testament to the relentless vigor and dedication they are bringing to the industry, and we’re thrilled to be a part of this exciting progression.”

The Significance of the Austin Center of Excellence

The new Austin Center of Excellence plays a vital role in supporting Senhasegura’s network of dedicated channel partners in North America. With its team of specialized experts, the facility offers three core functions:

1. Sales and Pre-Sales Support Center for North American Channel Partners: The CoE will assist channel partners in navigating the sales process, providing valuable insights, and ensuring they can access the necessary resources to market and deploy Senhasegura’s PAM solutions effectively.

2. Training and Certification Center: As part of its commitment to knowledge sharing, the CoE offers technical training and certifications to channel partners and end-users. By empowering partners and customers with in-depth knowledge of Senhasegura’s PAM solutions, the company aims to enhance its products’ adoption and successful implementation.

3. Customer Support and Success Center: Recognizing the importance of localized support, the CoE in Austin will provide hands-on assistance to enterprise customers, ensuring their specific needs and concerns are promptly addressed. Senhasegura seeks to maintain strong and lasting relationships with its clients by offering exceptional customer support.

The Power of Senhasegura’s 360° Privileged Platform

At the heart of Senhasegura’s success lies its 360° Privileged Platform, a robust and user-friendly solution designed to secure privileged users and machines. Industry analysts, including Gartner, KuppingerCole, and ITRG, consistently recognize Senhasegura as a PAM leader due to the platform’s effectiveness in safeguarding sensitive data, mitigating risks, and ensuring compliance. Notably, Senhasegura also boasts the fastest time-to-value (TTV) and the lowest cost of ownership in the PAM industry, making it an appealing choice for organizations seeking comprehensive privileged access security.


With the establishment of its Austin Center of Excellence, Senhasegura has reaffirmed its dedication to delivering exceptional customer service and cutting-edge PAM solutions to its growing network of partners and clients in North America. This expansion represents a significant milestone in the company’s journey toward global leadership in privileged access security. As Senhasegura continues to innovate and expand its operations, it remains committed to empowering organizations with the tools and expertise necessary to secure their most critical assets and maintain a strong security posture in an ever-evolving digital landscape.

About Senhasegura

Senhasegura is committed to helping companies become more secure and resilient by stopping privilege abuse from inside and outside the organization. Senhasegura’s award-winning 360° Privilege Platform addresses the entire privileged access management lifecycle, including before, during, and after access, and plays a critical role in implementing a robust zero-trust architecture. Headquartered in Brazil, Senhasegura is a global leader with customers in over 55 countries throughout Latin America, North America, Asia-Pacific, Europe, the Middle East, and Africa. The Company’s PAM solution is distributed through an international network of more than 190 value-added, trusted channel partners. For more information, go to or follow us on Twitter @senha_segura.

Steven Bowcut is an award-winning journalist covering cyber and physical security. He is an editor and writer for Brilliance Security Magazine as well as other security and non-security online publications. Follow and connect with Steve on Twitter, Instagram, and LinkedIn.